The Generali Group actively promotes both amateur and professional sports activities and events. On the occasion of its tenth anniversary, for the second consecutive year Generali China Life was the official insurance provider of the ice skating show “Artistry on Ice”, covering the show’s staff and performers’ short term accident insurance. “Artistry on Ice” is an annual event in which sports, entertainment, and art are integrated and intertwined. An international show gathering world-class champions of figure skating in China.

Led by the gold medal Olympic figure skating champion couple Shen Xue and Zhao Hongbo, the “2012 Artistry on Ice" tour was held in Taipei, Beijing, Shenzhen and Shanghai with the theme “Red Temptation”. The Hollywood star, actress of Batman Begins, Katie Holmes, was the ambassador of the show. During the tour ten Olympic champions from Russia, Canada, Japan and Korea performed on the same stage.